Today I started working on a 2 minute motion graphics piece that basically consists of a long list of statistics. I’ve always loved working with typography, and so I thought for this project I’d combine that passion with some other techniques i’ve been working on perfecting lately.
I started off by simply trying to get a clean color scheme going. I’ve always been a huge fan of using a greyscale palette with a single, vibrant color. At first I landed on #14abaa. Deep cyan with white and a dark grey that really worked well together.
As I moved through the various statistics from the script, I started inverting and alternating my colors for variety, while using my font size to emphasize key words or ideas.
About half way through the script for the video, I grew bored of the look of the project. It wasn’t bad, it just wasn’t great. As I began to think about possibilities of what I could do to spice things up, I remembered a tutorial over at Video Copilot that I watched a few weeks ago that taught some really interesting 3D lighting techniques. While I haven’t used any background images here, the light and shadows help to create a lot more interesting detail. I combined the techniques from the tutorial with an optical flare tracked to my light, with a lens texture to add some more depth.
